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  • Arina Avdeeva
    Creative leader
I create value and synergies at product, brand and communication levels,
so you can realize your mission and achieve your business goals.
  • 1
    A proud four-time Cannes Lions winner, on top of over 100 international awards
  • 2
    Was on the jury at Cannes Lions, Clio, One Show Festival, Golden Drum, LIAF, ADC, Gerety and others
  • 3
    Public speaker and author of courses on leadership and creativity. I've hosted over 50 workshops and creative sessions
  • 4
    Co-owner of mads, named by Young Glory the world's best creative school
  • 5
    Along with my partners and projects, I've been named among the Top 100 Most Creative Russians
  • 6
    The agency I co-founded made the Top 3 Creative Agencies in Russia several years in a row, and also became an exclusive creative partner of the legendary Droga5 New York agency
Some works I am proud of
Lego — Limitless Possibilities
Gold / Cannes Lion / Press / 2011
Google — Alive memory
2 Bronze / Cannes Lion / Cyber / Design / 2016
Utair — Where you belong
Bronze / Cannes Lion /Creative Strategy / 2019
Adidas — Run to scroll
Grand Prix / Golden Drum / Mobile / 2018
Yota — This is Yota Ad
Bronze / Eurobest / Brand experience and activation /2019
I've worked with many major brands, including consulting, brand maintenance, brand development and rebranding, and communications:
More about me
I had been working in advertising and communications since 2004.

My experience and expertise lies in executive and creative management and startup entrepreneurship, encompassing…

Product development.
Brand building.
Communication.
Studied at Miami Ad School and the Berlin School of Creative Leadership.

Worked at Leo Burnett Moscow, They Amsterdam, Duval Guillaume Brussels, and my own agency Friends Moscow.
My values:

Lifelong learning and teaching.

Empowering people and businesses.

Spiritual integrity.
Telegram: @arinaboroda
Email: arina@friends.moscow